7 Practical PR Tips Every Web3 Startup Should Know

Let’s be honest: in Web3, it’s not the loudest project that wins — it’s the one people trust. And trust doesn’t come from hype, ads, or dropping another whitepaper nobody reads. It comes from PR — public relations — the art of making people believe in you and your mission.

At TechWaves PR, we’ve spent years helping Web3 projects, fintech rebels, and blockchain dreamers go from “just another startup” to brands journalists actually want to write about. And here’s the good news: you don’t need millions to start. You just need to play it smart.

Here are 7 practical PR tips — simple, powerful, and battle-tested — to help you stand out without wasting months (or your sanity).

1. Know Your Story (Before You Shout It)

Too many founders think PR = shouting louder. Wrong. Journalists don’t care about “the next token drop.” They care about why it matters.

Ask yourself three questions:

• Why does your project exist?
• What real problem are you solving?
• How does this make life better for someone who’s not a crypto degen?

If you can’t sum it up in two clear sentences, you’re not ready to pitch.

2. Stop the Buzzword Salad

Every founder says: “We’re building a revolutionary X project.” And every journalist rolls their eyes.

Cut the jargon. Say it like this instead: “We help people send money as fast as a text message, with almost zero fees.” That’s PR relations people actually get. The simpler you sound, the smarter you look.

3. Make Friends Before You Need Them

Pitching cold emails when you’re desperate? That’s spam.

Real digital public relations is about building relationships early. Follow journalists on X and LinkedIn, comment on their posts, and send them a DM when you like their piece. Be human. When you finally pitch, it won’t be random — it’ll be part of an ongoing conversation.

4. Show, Don’t Tell (Use Data)

Journalists love numbers. Why? Because numbers cut through the noise.

Instead of “We’re growing fast,” try: “Our app has 200,000 active wallets across 50 countries.” That’s online public relations that hits. Data is your proof of impact — and without it, you’re just another hype train.

5. Small Media > Big Media (At First)

Everyone wants Bloomberg or Cointelegraph. But here’s the truth: your first big break often comes from small, niche, or even local outlets.

That Web3 podcast with 5,000 listeners? That fintech newsletter in Singapore? They matter. Each mention builds your reputation until the big names can’t ignore you. Think of it as global public relations, but built step by step.

6. Consistency Wins the Marathon

One flashy press release won’t change your life. PR is a long game.

Better to have one solid piece of coverage every month than one big bang followed by silence. Thought leadership, op-eds, expert commentary — drip, drip, drip. Over time, people start thinking: “These guys are everywhere.” That’s how brands are born.

7. Be Bold, But Be Honest

Let’s face it: Web3 is full of broken promises. If you only scream “next big thing,” you’ll sound like the last rug pull.

Great public relations balances vision with transparency. If you’ve hit roadblocks, say so. If your launch is delayed, explain why. Honesty builds trust — and trust builds lasting brands.

One of our clients openly wrote about a product delay. Instead of backlash, they earned respect. That’s the magic of PR and trust.

Final Word

In Web3, getting into public relations isn’t optional. It’s survival. If you want people to believe in your project, you need more than marketing. You need credibility.

At TechWaves, we PR projects that start small and aim big. We’ve seen how consistent online public relations in digital marketing can turn a nobody into a name everyone in the industry knows.

So stop chasing hype. Start building trust. Follow these 7 steps, and your Web3 brand won’t just launch — it’ll last.