Top 10 Cybersecurity Media Outlets to Pitch in 2026

How We Chose These Outlets

We looked at four things. First, audience: each publication is read by security professionals or the executives who manage risk.

Second, authority: these outlets are regularly cited by other media, analysts, and security teams.

Third, openness to companies: all of them work with vendor news, research, expert comments, or contributed articles in some form. Finally, variety: the list mixes breaking news sites, analytical publications, and business-focused outlets, so you can match each story to the right format.

Top 10 Cybersecurity Media Outlets to Pitch

• Dark Reading. One of the most respected sources for security professionals, Dark Reading combines news with in-depth analysis and commentary. Its readers include security teams, architects, and CISOs. The strongest opportunities are expert commentary and contributed columns with a clear point of view. Tip: pitch an argument, not a product. Editors want perspectives that help readers make better decisions.
• SecurityWeek. SecurityWeek covers the industry daily, from vulnerabilities to funding rounds, acquisitions, and product launches. That makes it a natural home for company news with real substance. Tip: send funding and M&A announcements early, with clear figures, investor names, and a short explanation of why the deal matters for the market.
• The Hacker News. With a large global audience of practitioners and tech enthusiasts, The Hacker News focuses on threats, vulnerabilities, and attack techniques. Original threat research performs best here. Tip: share technical details, indicators, and timelines. The outlet also offers sponsored formats if you need guaranteed visibility for a report or webinar.
• BleepingComputer. Known for fast, accurate reporting on ransomware, data breaches, and malware, BleepingComputer is a daily read for IT administrators and security teams. Tip: if your research team discovers a new campaign or exposed data, reach out quickly with evidence. Speed and verifiable proof matter more here than polished press materials.
• CSO Online. CSO Online targets security leaders and covers strategy, risk management, governance, and careers. It is a good fit for executive-level insights. Tip: offer your CISO or founder as a source on leadership topics such as budgeting, board reporting, or building security teams, rather than pitching product features.
• SC Media. A long-standing publication for practitioners, SC Media combines news and research with podcasts, events, and community programs. Tip: look beyond articles. Podcasts, webcasts, and community initiatives can give your experts a longer-lasting presence than a single news mention.
• Infosecurity Magazine. Based in the UK with an international readership, Infosecurity Magazine publishes news, features, and opinion pieces. It is especially useful for companies entering European markets. Tip: offer quick, quotable expert comments on breaking stories, since the editorial team regularly includes industry voices in its coverage.
• Help Net Security. Help Net Security publishes news, product releases, interviews, and summaries of industry research. Survey data and reports perform well here. Tip: package your research with a short summary of the key findings and a few charts. The easier it is to cover, the more likely it gets covered.
• The Record by Recorded Future News. This newsroom focuses on cybercrime, nation-state activity, and policy, with strong investigative reporting. Tip: this is the place for exclusives and data with genuine news value. Generic announcements rarely get attention here.
• Cybersecurity Dive. Cybersecurity Dive looks at security from a business angle: market trends, regulation, and enterprise strategy, read largely by executives. Tip: pitch trends backed by data, such as how companies are changing their security spending, rather than company-specific updates.

Don't Forget the Media Your Clients Read

Here is the gap in many security PR plans: the person who signs the contract often does not read security media at all. If you sell to banks, the decision maker may be a CFO or COO. In manufacturing, it may be the head of operations. These people read the trade media of their own industry, and that is where your message needs to reach them as well.

In banking and fintech, that could mean outlets such as American Banker, Finextra, or The Banker. In insurance, publications like the Insurance Journal. In manufacturing and industry, IndustryWeek or Manufacturing Dive, and in healthcare, Healthcare IT News. Each audience has its own priorities, so the story has to change too.

A bank cares about regulation such as DORA, a manufacturer about production downtime, and an insurer about risk and claims. A well-placed case study in your client's trade media often builds more trust with decision-makers than ten mentions in security outlets.

How to Pitch Cybersecurity Journalists Successfully

Start with data, not with your product. Security journalists receive a constant stream of vendor pitches, and original research, threat findings, or survey results are what stand out.

Offer exclusives: giving one outlet first access to a strong story usually leads to better coverage than sending it to everyone at once. Make your experts available fast, because when a major incident breaks, editors look for credible comments within hours, not days.

Finally, read each outlet's contributor guidelines before writing a column. Most of them reject anything that sounds like an advertisement, so focus on insight your readers can actually use.

Build Trust With Your B2B Audience Through Media

Media coverage builds trust with your B2B audience long before the first sales call. The right mix of cybersecurity outlets and industry trade media shows decision makers that your company is a credible, independent voice in the market.

TechWaves PR helps cybersecurity companies get there, from strategy and messaging to placements in the publications your buyers read. Book a consultation and let's discuss how media can build trust in your brand.