Tangem
A Top-10 Security-focused Hardware Crypto Wallet
PR goal
Tangem wanted to make the security behind its seedless hardware wallet understandable to users and credible to the wider industry. Our goal was to turn its technical expertise into earned coverage and build the public profile of its CTO as a voice on wallet security.
Results
- For 2 months we secured 6 earned media placements like op-eds and feature articles in media like Cointelegraph, Benzinga, Crypto.news, and other industry outlets.
- Generated 30,000+ unique views across published articles.
- Helped Tangem address security concerns following a reputational issue, giving audiences clearer information about its technology.
- Raised the CTO’s profile through expert commentary and bylined articles on wallet security.
- Improved Tangem’s visibility in AI search results for relevant wallet security queries.
