How to Get Published on Forbes, VentureBeat, USA Today

Proof wins trust. A marketing and branding agency can turn raw data into tight assets. Share dashboards, cohort charts, and live screenshots. Add short customer quotes with outcomes. Keep every stat verifiable. Editors will check.

Forbes: two paths — organic or paid

Forbes offers two main routes. The first is organic editorial. A staff writer or contributor covers your news. They can feature your company or cite your quote in a broader story. Organic coverage gives stronger trust and powerful SEO. The journalist’s audience is often larger than yours. That means extra views, click-throughs, and authority.

The second route is paid. Forbes Councils sell a member blog for executives. Your CEO can run a steady column and share expertise. This works for thought leadership and narrative control. You choose timing and topics. It does not replace organic reporting. It supports it. Smart teams use both routes with clear goals.

How to decide? If you have news and proof, push for organic. If you need a drumbeat, use Councils for regular insights. Do not hide the difference. Be transparent with your board and team. Track results by traffic, backlinks, and qualified leads.

VentureBeat: bring real news and enterprise impact

VentureBeat cares about technology that changes business results. Bring a real announcement, not fluff. Funding rounds and major partnerships land well. So do hard metrics and named customers. Focus your pitch on three lanes:

• AI and machine learning that ship real value.
• Data infrastructure and enterprise analytics with benchmarks.
• Security that reduces risk or cost with proof.

Show architecture at a high level. Add a performance claim with a number. Offer a customer reference under embargo. Include a short demo video. Keep the email tight. Ask if they want an exclusive.

USA Today: match the U.S. agenda

USA Today serves a broad national audience. Use plain language. Lead with consumer impact or workforce impact. Tie your story to a national trend, policy debate, or safety issue. Show how many people this affects and where. Add a clear example from daily life. Keep quotes short and human. Avoid jargon.

If your product touches elections, health, or privacy, raise standards. Offer third-party sources and expert voices. Share a short explainer that any reader can understand. Editors reward clarity and public value.

Craft the one-screen pitch

Editors skim. Respect that with structure:

• Subject: claim + timely hook in one line.
• First sentence: the news in under 20 words.
• Three bullets: proof, data, and impact.
• One quote: bold and specific.
• Links: press kit, product page, and calendar.

Send to the right person. Personalize in one line. Never mass blast.

Build a lean press kit

Host one public page. Include a one-pager, founder bio, and product metrics. Add two case studies with outcomes. Provide a data sheet with sources. Offer a contact who replies in minutes, not days. Remove friction everywhere.

Map four moments over a quarter. Use a funding or product milestone. Add a data study. Share a customer win. Close with a founder essay. Each touch must add new proof. Keep cadence steady. Editors notice consistent operators.

Journalists want experts who think clearly and speak fast. Train your CEO for three lengths: 30 seconds, two minutes, and five minutes. Prepare three sharp talking points. Add one contrarian take with logic. Record a one-minute video to show voice and pace.

Offer one clean exclusive if the story is big. Share full materials early. Set a precise time. Confirm interest in writing. If you use an embargo, align the list and timing. Keep your promises. Reliability becomes your edge.

Track results beyond “mentions.” Measure referral traffic, time on page, and conversions. Count high-quality backlinks. Note inbound from investors and candidates. Capture quotes you can reuse with credit. Learn what angles convert. Double down on those.

When to bring partners in

You can run this playbook yourself. Still, speed matters. A seasoned team cuts cycles and avoids dead ends. A marketing and branding agency adds relationships, polish, and tempo. The right partner pushes you to lead with proof, not adjectives. That discipline gets you Forbes, VentureBeat, and USA Today the right way.