A Global Crypto Exchange
A US- and UK-based Crypto Exchange For Retail Users and Institutions
PR goal
In 2020, when institutional investors were only beginning to take crypto seriously, CEX.IO, a crypto exchange, wanted to break into the world's top 10, strengthen its brand, expand internationally, and attract institutional investors to its flagship product, CEX.IO Prime.This case was led by Sofia Bobrik, CEO of TechWaves PR, as a PR manager at CEX.IO before she founded the agency.
Results
- Global media coverage. Secured 400+ organic media placements, including Bloomberg, Forbes, The Independent, Express, and American Banker.
- Media demand. CEX.IO became a regular topic in the press. Journalists started reaching out on their own for interviews and expert commentary.
- The exchange earned a spot in CoinDesk Exchange Benchmark top 10 rankings and Forbes’ top 20 exchange rankings.
- Institutional clients. Institutional investors were drawn to CEX.IO Prime.
- Executive brand. Built the executive director's personal brand on LinkedIn, positioning him as the company's trusted and visible leader.
- Access to investors. The team was invited to exclusive private events in London and met institutional investors, its key audience, face to face.
- Business impact. At a time when most institutions still saw crypto as too risky, CEX.IO went from one of many crypto exchanges to a top-10 name that media, rankings, and investors recognize. Institutional investors, who only work with companies they trust, now saw the exchange in Bloomberg and Forbes and ranked among the market leaders. That trust turned into real business: new institutional clients for CEX.IO Prime and direct access to investors who were previously out of reach.
