Ekiden
An On-chain Derivatives Exchange Built For Institutional Traders
PR goal
Build Ekiden’s credibility with institutional audiences during two major milestones: its $2M funding round and mainnet launch. Use relevant media coverage and founder interviews to explain the exchange’s positioning and approach to on-chain derivatives.
Results
- Secured 12 earned media placements across fintech, crypto, and startup outlets.
- Brought Ekiden’s $2M funding round to Tech Funding News, EU-Startups, FinTech Futures, Yellow.com, and other publications, making the company easier for potential institutional partners and investors to research.
- Secured a DeFiLlama founder interview and a Blockhash podcast and Yellow.com AMA appearance, where CEO Vitali Dervoed could explain the product and its approach to market structure in more depth.
- Provided media support for the mainnet launch, keeping Ekiden visible as the company moved from funding news to a live product.
- Ekiden went from an unknown startup to a company institutional investors and partners can find and trust. When they research it, they see independent coverage in respected industry media, not just the company's own claims.
