Tangem
the first seedless, self-custody crypto wallet
PR goal
Tangem came to us with a mission: position itself as a leader in wallet security innovation and as a top worlds 3 cold wallets. With a strong technical foundation and a recently secured U.S. patent, Tangem needed PR that matched its bold vision — and reached both retail users and industry insiders.
Results
- Published across Tier 1 media such as Cointelegraph, Benzinga, and Crypto.news — with placements reaching over 93 million unique monthly visitors combined.
- Earned media value: Articles estimated at over $150,000+ AVE, based on tier, format, and syndication.
- Generated 30,000+ unique views on published articles.
- Viral coverage moment: Tangem was included in a top-performing Cointelegraph feature with over 6,300 impressions, boosting brand association with market momentum stories.
- Alongside the media campaign, we worked closely on shaping the personal brand of Tangem’s CTO — turning technical depth into public resonance. Through tailored thought leadership, op-eds, and strategic positioning, he’s gone from behind-the-scenes builder to a recognized voice in crypto security. Today, he’s not just a brilliant technologist — he’s the persone people quote, reference, and want on stage. A trusted expert with a clear, bold voice in a crowded industry.
