Uplink
the world’s first decentralized connectivity ecosystem, transforming global internet infrastructure through DePIN
PR goal
Uplink came to us as a fast-growing DePIN project looking to boost its media presence. The goal was to get featured in top crypto and business outlets, build a strong reputation as a leader in decentralized infrastructure, and help more people understand and adopt the DePIN concept — with Uplink leading the way. We're sharing the results of the first 6 months of collaboration — and we continue working together to further expand visibility and strengthen Uplink’s global presence.
Results
- Secured 90+ media mentions, including coverage in Tier 1 outlets like Forbes, CoinDesk, Cointelegraph, The Block, Bitcoin.com, and BeInCrypto.
- The published articles reached a total of 150,000+ unique views, with readers actively engaging through shares, comments, and reposts.
- These articles were featured across outlets with a combined UVM (Unique Visitors per Month) exceeding 200 million — reflecting the reach and authority of the media platforms where Uplink appeared.
- Generated an estimated $1.2 million in Articles Value Equivalent (AVE) — the media impact value if this exposure were paid advertising.
- Support multimillion-dollar fundraising efforts, with media exposure playing a key role in building trust and credibility among investors.
- Strengthened Uplink’s brand reputation and investor appeal by shifting the DePIN narrative from niche to mainstream.
- Attract inbound journalist interest and build strong, ongoing media relationships.
- Explained the idea of decentralized internet in simple, accessible language for crypto, tech, and telecom audiences.
- Helped shift DePIN from a niche concept to a widely recognized category — with Uplink at the forefront.
- Boost SEO performance, resulting in a 60% increase in organic traffic through high-authority backlinks and quality content
