Uplink

the world’s first decentralized connectivity ecosystem, transforming global internet infrastructure through DePIN

PR goal

Uplink came to us as a fast-growing DePIN project looking to boost its media presence. The goal was to get featured in top crypto and business outlets, build a strong reputation as a leader in decentralized infrastructure, and help more people understand and adopt the DePIN concept — with Uplink leading the way. We're sharing the results of the first 6 months of collaboration — and we continue working together to further expand visibility and strengthen Uplink’s global presence.

Results
  • Secured 90+ media mentions, including coverage in Tier 1 outlets like Forbes, CoinDesk, Cointelegraph, The Block, Bitcoin.com, and BeInCrypto.
  • The published articles reached a total of 150,000+ unique views, with readers actively engaging through shares, comments, and reposts.
  • These articles were featured across outlets with a combined UVM (Unique Visitors per Month) exceeding 200 million — reflecting the reach and authority of the media platforms where Uplink appeared.
  • Generated an estimated $1.2 million in Articles Value Equivalent (AVE) — the media impact value if this exposure were paid advertising.
  • Support multimillion-dollar fundraising efforts, with media exposure playing a key role in building trust and credibility among investors.
  • Strengthened Uplink’s brand reputation and investor appeal by shifting the DePIN narrative from niche to mainstream.
  • Attract inbound journalist interest and build strong, ongoing media relationships.
  • Explained the idea of decentralized internet in simple, accessible language for crypto, tech, and telecom audiences.
  • Helped shift DePIN from a niche concept to a widely recognized category — with Uplink at the forefront.
  • Boost SEO performance, resulting in a 60% increase in organic traffic through high-authority backlinks and quality content
Uplink Forbes
Q&A with Uplink and Avalanche: What You Must Know About the Launch of the First DePIN Solution on Avalanche Blockchain
Uplink & Avalanche X BeInCrypto AMA Session: Uplink CEO Carlos Lei and Avalanche’s Justin Fiddes on Driving DePIN Innovation
Uplink launches as first DePIN on Layer 1 blockchain Avalanche
Next $1 trillion company will be DePIN: Uplink CEO
Tokenizing Connectivity with UpLink (Episode 422)
Building a Global Network for Quality Internet Access – with Claudia Olah, CMO at Uplink
Unreliability, High Prices, and Security Breaches: Can DePIN fix telecom?
Unleashing DePIN Podcast